Published by Phaidon coinciding with HAY’s 20th anniversary, this inspiring book explores the brand’s origins and astronomical trajectory – starting back in 2002 when husband and wife Rolf and Mette Hay founded the company together; including collaborations with an ever-growing stable of brilliant international designers like Ronan and Erwan Bouroullec, Muller Van Severen, Doshi Levien and GamFratesi, along with brands including COS, IKEA, and SONOS, among others; and the aesthetic alchemy that makes HAY’s products and retail environments so distinct.
Featuring a foreword by John Hoke, Chief Design Officer of Nike; 600+ images; interviews with key collaborators; and an illustrated timeline of key milestones and collaborations over the years.
Available now in HAY stores and retailers.
Editor: Kelsey Keith
Graphic Design: Clara von Zweigbergk
Contributors: Lucy Bourton, Duncan Riches, Emily Nathan, Tom Morris